Learn how search engines work, how to optimize content ethically, and how to analyze performance. This course focuses on sustainable SEO practices that respect both users and search engines.
Understand crawling, indexing, and ranking. Learn what search engines are trying to accomplish and why they work the way they do.
Title tags, meta descriptions, heading structure, content organization, internal linking, and semantic markup for accessibility and SEO.
Site speed, mobile optimization, structured data, XML sitemaps, robots.txt, canonicalization, and common technical issues.
Understanding search intent, finding relevant keywords, analyzing competition, and using keyword data to inform content strategy.
Creating valuable content, matching user intent, content structure, readability, and building topical authority over time.
Google Analytics, Search Console, tracking rankings, understanding metrics, and making data-informed decisions.
This course teaches SEO fundamentals and best practices. It does NOT guarantee specific rankings, traffic levels, or business outcomes. SEO results depend on many factors including your specific industry, competition, website quality, content, and consistent effort over time. Search engine algorithms change regularly. What we teach are enduring principles, but specific tactics may need adjustment as the SEO landscape evolves.
If you're ready to understand search engine optimization from the ground up—with honesty about what it takes and focus on practices that last—this course is for you.